by Subaru Canada / January 8, 2024
(MISSISSAUGA, ONT.)-- Subaru Canada, Inc. (SCI) is thrilled to announce that the Subaru Crosstrek has won back-to-back-to-back in its category of SUV: Main Sub-Compact for the Canadian Black Book Best Retained Value Awards. This demonstrates the long-term value of Subaru vehicles, a factor important to the decision-making process of purchasing a vehicle.
Additionally, the BRZ placed second in its category of Sports Car: Mainstream and the Subaru brand placed third in the Overall Brand: Truck/SUV category.
The Canadian Black Book Best Retained Value Awards acknowledge vehicles that retain the highest percentage of their original MSRP after four years. This is extremely valuable information for consumers, given that depreciation is the single largest expense of vehicle ownership. For November 2023, the awards program analyzed model year 2020 cars, trucks, and SUVs in 15 vehicle categories.
"Receiving this Retained Value Award acknowledges our vehicles enduring worth," said SCI Chariman, President, and CEO Tomohiro Kubota. "By offering capability, performance, and long-term value, Subaru models continue to standout amongst their competitors."